When marketing, technology, and everyday business decisions overlap, it helps to have someone who can connect them. I work directly with owners to understand the problem, organize the options, and establish a practical direction.
Business and growth direction
Clarify who you want to reach, what you offer, and where to focus your effort. We can review a new initiative, an existing service, or a business that has outgrown the way it currently markets and manages growth.
Typical work: audience and offer review, positioning, priority setting, and a roadmap for the agreed goals.
Marketing and brand strategy
Review the connection between your message, website, content, social media, and paid campaigns. The goal is a consistent plan that supports how your business attracts and serves customers.
Typical work: marketing review, messaging recommendations, channel priorities, and campaign coordination.
Website and search visibility
Look at how clearly your website explains your value and guides people toward an inquiry. We can review page structure, content, calls to action, and opportunities to improve search and AI search visibility.
Typical work: website assessment, sitemap, content direction, and priorities for a rebuild or improvement project.
Sales process and customer experience
Review what happens when someone calls, fills out a form, or requests information. We look at response ownership, follow-up, the information your team needs, and the experience customers have along the way.
Typical work: inquiry journey review, follow-up recommendations, CRM requirements, and team handoffs.
AI and technology planning
Identify where a chatbot, automation, or connected system could solve a defined problem. Start with the work your business needs to do, then assess tools, human involvement, and the effort required to put them to use.
Typical work: use-case selection, workflow planning, tool evaluation, and a pilot plan with success measures.
Team and vendor coordination
Bring the people working on your business around a clear plan. I can help owners translate goals into defined work, review proposals, clarify responsibilities, and keep priorities visible as a project progresses.
Typical work: scope review, vendor discussions, responsibility mapping, and progress reviews.
Choose a starting point
A 360° Business Review helps establish priorities across the relevant parts of the business. A focused strategy project addresses a defined initiative. Ongoing advisory provides a continuing setting to evaluate decisions, review progress, and coordinate the people involved.
The service pages explain distinct problems and the work each engagement can include. We can combine related areas when it makes sense, with the scope and deliverables agreed before work begins. You can start with the issue that is most affecting the business and build from there.
Explore the consulting services
Business Growth Strategy
Clarify your audience, offer, priorities, and next steps with Dean Spinato’s business growth strategy consulting for owners of growing service businesses.
Marketing Strategy
Build a connected marketing plan with Dean Spinato. Review your audience, message, channels, content, lead handling, and measures before adding more activity.
AI SEO and Search Visibility
Plan useful service pages, clear answers, crawlable content, and accurate schema with Dean Spinato’s AI SEO consulting for Google and AI search visibility.
Website Strategy
Plan your website’s message, sitemap, service pages, content, calls to action, and lead handoff with Dean Spinato before beginning a build or redesign.
Brand Positioning
Clarify who your business serves, what makes the offer relevant, and how to explain its value with Dean Spinato’s brand positioning and messaging consulting.
Lead Generation and Sales Process
Review the path from marketing response to a useful sales conversation. Dean Spinato helps owners clarify inquiry handling, lead follow-up, and team handoffs.
AI Automation and Chatbots
Identify practical AI and chatbot opportunities with Dean Spinato. Define the workflow, information, human handoff, and pilot plan before choosing tools.
Content and Video Strategy
Plan useful website content, video, interviews, and podcast material with Dean Spinato. Connect topics, production, distribution, and business goals.
Social Media and Paid Advertising Strategy
Review audience, offer, creative direction, landing pages, and inquiry handling with Dean Spinato’s social media and paid advertising strategy consulting.
Email Marketing and Customer Follow Up
Plan useful email communication and customer follow-up with Dean Spinato. Clarify audiences, messages, ownership, and the next action in your process.
Team and Vendor Coordination
Clarify project scope, responsibilities, handoffs, and decisions with Dean Spinato’s consulting support for owners, internal teams, and marketing vendors.
Partnerships and Event Marketing
Connect partnerships and events with business goals. Dean Spinato helps plan audience fit, messaging, promotion, responsibilities, and meaningful follow-up.
360 Degree Business Review
Get a connected review of your business priorities, marketing, website, lead process, technology, and handoffs with Dean Spinato’s 360 degree business review.
Ongoing Business and Marketing Advisory
Keep a connected business and marketing advisor involved as priorities change. Work with Dean Spinato on decisions, progress reviews, and team coordination.