Insights
Insights
Read Dean Spinato’s practical perspectives on website planning, lead follow-up, AI projects, and the connections between marketing and business operations.
October 11, 2026
How to choose a useful first AI project for your business.
Choose a practical first AI project by defining the task, information, owner, exceptions, and pilot measures before selecting a chatbot or automation tool.
October 5, 2026
What to plan before rebuilding your website.
Clarify the audience, message, sitemap, content, inquiry path, and ownership before rebuilding a business website. A practical guide from Dean Spinato.
September 29, 2026
Why marketing leads do not always become sales conversations.
Before changing a campaign, review the full inquiry journey. Dean Spinato explains how message, lead fit, ownership, and follow-up affect the next step.
Let’s look at the whole picture.
Tell me what you’re building, what’s getting in the way, and where you want the business to go. We’ll start there.
Let’s Talk About Your Business